News10NBC (WHEC-TV) is Rochester, New York's NBC affiliate, serving nearly one-million residents with award-winning newscasts and investigations. Our mission is to inform, educate and entertain as we engage and strengthen our community and create value. Accurate, accessible, anytime, anywhere, always with integrity. It is also home to First Alert Weather and Rochester's only live, local Doppler Radar. News10NBC has received many regional and national awards for its newscasts and broadcast team. News10NBC is owned by Hubbard Broadcasting, Inc., a family-owned and operated Media. Hubbard Broadcasting has been an innovator in the advent of television, radio, and digital marketing.