Conceived with the intention of sourcing leading and upcoming brands for new and existing customers, Diffusion understands the significance of fashion in one's lifestyle. Diffusion opened its first multi-brand store over 20 years ago and has since gone on to open several stores across the West Midlands. The company recognised the need for an online presence in effort to reach out to new customers both locally and around the globe. As a result, the company launched its Diffusion Online website of