BMW of Asheville is owned and operated by Fields Auto Group, which has been selling and servicing luxury automobiles since 1971. The Fields Auto Group is committed to developing long term relationships with our customers and showing why we are North America's luxury auto leader. We proudly serve the areas of Fletcher, Asheville, Hendersonville, Brevard, and the surrounding areas. At our new and pre-owned car dealership in North Carolina, you will find a staff that is committed to providing you with excellent customer service and a friendly atmosphere.