When Puma announced on Thursday that former Adidas sales chief Arthur Hoeld would become its new CEO, replacing Arne Freundt ...

The sibling rivalry ... In 2020, Adidas revenues totalled nearly €20 billion (£17.15 Billion), while Puma pulled in about €5 billion (£4.3 Billion). In the history of trainers, the Dasslers ...

Based across the road from each other in Herzogenaurach, Germany, the companies have a rivalry going back 75 years to a feud between shoemaker brothers Adolf Dassler, founder of Adidas, and Rudolf ...