Duolingo is killing it with social-first storytelling, proving that innovative marketing can drive viral moments and real momentum.

Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

Duolingo has long used offbeat, humorous marketing tactics to differentiate ... the company’s success was driven by its product-led strategy and continued emphasis on user engagement.

“It's the biggest thing I've seen happen in my time here in terms of cultural impact and response,” says Duolingo’s global head of communications, Sam Dalsimer. “It's a result of our social-first ...

Duolingo’s marketing isn’t just about racking up ... And while many brands try (and fail) to emulate Duolingo’s unhinged social strategy, Kuczynski makes it clear: “You can copy the ...

Duolingo has continued to make significant investments in improving user engagement through new artificial intelligence features in 2024, while also having more courses lined up for 2025.

Duolingo recently grabbed attention with a campaign featuring the “death” (then resurrection) of its beloved owl mascot; Jean Teng from brand tracking company Tracksuit looks at whether its “unhinged” ...

While the broader market has struggled with the S&P 500 down 1.7% since October 2024, Duolingo has surged ahead as its stock ...