Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

Duolingo is killing it with social-first storytelling, proving that innovative marketing can drive viral moments and real momentum.

After the buzz about the Duo owl's death a few days ago, Duolingo is trending once again as it recreated Ashton Hall's ...

Duolingo recently grabbed attention with a campaign featuring the “death” (then resurrection) of its beloved owl mascot; Jean Teng from brand tracking company Tracksuit looks at whether its “unhinged” ...

“Honestly, it was an idea we had a few years ago,” says James Kuczynski, creative director of brand and marketing ... to emulate Duolingo’s unhinged social strategy, Kuczynski makes it ...

Duolingo's brand mascot has made ... any other brand when it comes to social media media marketing, showing how to take advantage of viral trends in order to keep the brand visible and relevant.

While an A.I. pivot has spurred unprecedented user growth at Duolingo, the popular language learning app’s costly new strategy has ... was also marked by a media marketing ploy surrounding ...