In response, Ford Motor Company announced a promotion to give all customers their employee discount. "A lot of manufacturers have announced price increases already. I saw Volkswagen is adding a line on the window sticker for an import fee,

In an effort to boost sales and keep prices somewhat manageable for buyers, the Stellantis company is offering employee discounts to the general public.

Ford is one of America's oldest automakers and one of the oldest in the world, popularized for being the first to effectively mass produce the automobile under Henry Ford with the Ford Model T. In over 120 years, Ford has become a sales leader in a variety of segments, with popular nameplates like the Ford F-150, Transit, and Mustang.