In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media ...

Explore the darker side of influencer marketing and its impact on consumer well-being and mental health in today's digital ...

This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. Influencer marketing continues ...

Micro-influencers are reshaping digital marketing by offering brands higher engagement, authenticity and cost-effective reach ...

Everything we see online has been fed to us. The shift from social media as a follower-driven space to an algorithmic ...

TALA, founded by Grace Beverley, fills the gap for sustainable athleisure that performs and doesn’t cost the earth. The brand’s affiliate strategy pairs it with creators who share its values, building ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Agentic Marketing Technologies (AMT), a startup developing an AI platform where influencers can connect with brands, has ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge ...

"This article examines the intersection between U.S. trademark law and influencer marketing, highlighting key legal ...

Behavior change marketing goes beyond traditional advertising to influence attitudes and drive meaningful action.

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a ...