Cinema United represents the 32,000 screens in the U.S. and another 30,000 screens across 88 countries, and that encapsulates ...

The decision to re-name the 77-year-old organization was made by its executive board. The hope is that it will be more ...

It also means the org will no longer been confused with the other NATO. By Pamela McClintock Senior Film Writer The National ...

Outside of film business circles (and even sometimes in them), the acronym NATO refers to the North Atlantic Treaty Organization and the transnational military alliance between 32 countries committed ...

The National Association of Theatre Owners will never again be confused with the “other” NATO. The org, representing thousands of exhibitors across the country and around the globe ...

In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners. For 60 years, the National Association of Theatre Owners has promoted ...

After 77 years, the National Association of Theater Owners is changing its name and rebranding to Cinema United ahead of its annual trade show, CinemaCon. “Cinema United is a celebration of who we are ...

By Pamela McClintock Senior Film Writer For decades, those manning the phones at the Washington, D.C.-based National Association of Theatre Owners quickly grew used to callers asking about ...