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Nike shares hit 5-year low

Reuters on MSN · 2d

Nike tumbles to five-year low as sales decline forecast clouds quick turnaround hopes

Nike shares slipped nearly 6% premarket on Friday after the sportswear giant warned of another quarter of sales decline, leaving some investors worried about the pace of a crucial turnaround under new CEO Elliott Hill.

Investopedia on MSN · 2d

Nike Stock Falls After Warning Sales Could Take a Hit From Turnaround Plan, New Tariffs

Nike shares fell in extended trading Thursday after the athletic apparel giant warned sales could take a hit in the current quarter under the company’s turnaround plan, with new tariffs adding to uncertainty.

The Financial Times · 1d

Nike shares hit 5-year low as tariffs and consumer caution threaten sales

Nike shares hit a five-year low on Friday as the sportswear group warned a global trade war and consumer caution were complicating its efforts to boost sales as part of a turnaround. The company on Thursday evening forecasted a bigger than expected drop in revenue for the three months to May in a fresh setback as it seeks to recover market share ceded to longtime rival Adidas and upstart brands.

2d

Nike faces steepest revenue drop in 5 years as consumer spending slows down

Downloads of Nike mobile apps for the quarter were down 35% from a year earlier, and foot traffic at Nike stores was down 11% ...

1don MSN

Appellate court orders more information unsealed in Nike sex discrimination lawsuit

The 9th U.S. Circuit Court of Appeals also overturned a lower-court ruling regarding documents The Oregonian/OregonLive ...

20hon MSN

Nike, FedEx become latest to issue soft guidance amid tariff uncertainty

FedEx (NYSE:FDX) and Nike (NYSE:NKE) joined numerous U.S. corporations that have scaled back financial expectations in recent ...

1don MSN

Nike shares tumble as tariff concerns shake investor confidence

Since Trump took office in January, the stock market has tumbled, and concerns have increased as experts—and increasingly ...

1don MSN

Nike says what others won’t: Tariffs will hurt margins. The stock heads for a 5-year low.

The sporting-apparel giant is one of only a few companies to include an estimate for how margins will trough due to tariffs ...

1don MSN

Nike’s top strategy, communications executives depart

Daniel Heaf and KeJuan Wilkins left the company this week, the latest executive changes since CEO Elliott Hill started work.

2d

Nike Q3 Earnings: A Spoonful Of Sugar Is Not Enough

Q3 2025 results showed a 9% YoY sales decline, 330 bps gross margin hit, and a 32% drop in net income, raising concerns about ...

2don MSN

Nike says focus on athletes is paying off, but warns the toughest stretch of its turnaround is ahead

Shares of Nike Inc. moved higher after hours on Thursday after the sneaker maker reported fiscal third-quarter results that ...

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