EV brands Rivian, BYD, and Lucid take the wheel to satisfy drivers who are sick of Musk’s conduct. “It’s time for me to divest from all things Elon,” one marketing exec, now an ex-Tesla owner, tells VF.

When asked by reporters whether the new tariffs would be good for Musk's autos business, Tesla, President Donald Trump said they may be "net neutral or they may be good."

Tesla trade-ins are being used to buy new BMW i4 EVs as well as the Hyundai Ioniq 5 and the Ford Mustang Mach-E, according to Edmunds data.