Williams, who is a native of Nottingham, England, revealed he ate some ahead of one of Kentucky's tournament games. Let's ...

Sideline reporter Evan Washburn dipped his spoon into a bowl of Weetabix. Why? Because Kentucky center Amari Williams is a ...

Earlier in March Madness, Kentucky head coach Mark Pope revealed that Williams had "incredible energy" as of late, and it's ...

Weetabix has become a household name in the Bluegrass since Amari Williams credited it for his performance vs. Illinois in ...

A random anecdote from the Kentucky men's basketball team during March Madness has sent a cereal brand's stock skyrocketing.

Kentucky basketball actually had some extra help in their win over Illinios on Sunday, which has led them to a Sweet 16 ...

An English breakfast cereal apparently helped fuel Kentucky's journey to the Sweet 16. On Sunday, 3rd-seeded Kentucky ...

a British breakfast cereal? That's right. We're here to talk about Weetabix and how it's helped fuel a Kentucky Wildcats run in March Madness, particularly for Williams. It's a breakfast cereal ...

The secret to Amari Williams' success is ... a British breakfast cereal? That's right. We're here to talk about Weetabix and how it's helped fuel a Kentucky Wildcats run in March Madness, particularly ...

Britain’s favourite breakfast cereal is now one of the most popular in the US, thanks to the approval of a basketball team.

Fan bases are what make college athletics the amazing thing they are, and Kentucky's Big Blue Nation is the best fan base in ...

Businesses across the Bluegrass are seizing this Wildcats run, stress and all. At DV8 Kitchen, manager Michael Harper debuted ...