Dale Jr., however, is now attempting to trademark the number itself, stylized in the fashion it was on his car. He filed the application last December. But Jackson argues that Earnhardt's ...

for a pending trademark claim by JR Motorsports (the NASCAR team Dale Jr. owns) over a style usage of the No. 8. "Earnhardt Jr.'s mark falsely suggests a connection with persons, living or dead ...

Dale Jr. got wind of the drama ... and released a statement on the matter on Friday. Getty "Through the USTPO, we successfully secured the rights to the stylized [8]," Dale Jr. said. "Therefore ...

Earnhardt Jr. used the No. 8 for much of his racing career. He ran the No. 8 car in the NASCAR Cup Series racing for Dale Earnhardt, Inc., the race team owned by his father and seven-time Cup ...

Dale Earnhardt Jr. has announced a change to the #8 font amid a trademark dispute with NFL star Lamar Jackson. The JR Motorsports team owner said that the #8 car will drop the original style used ...

Front Row Motorsports driver Noah Gragson weighed in on the recent trademark dispute between Dale Jr. and NFL star Lamar Jackson. Amid the debate surrounding the case, the former JR Motorsports ...