Avery, Jill, Chekitan S. Dev, and Peter O'Connor. "Accor: Strengthening the Brand with Digital Marketing." Harvard Business School Case 315-138, June 2015. (Revised January 2017.) ...

Global hospitality chain Accor will continue expanding in high growth markets like India unfazed by ongoing global trade tensions. “We have been there in 2008. I have been there through the ...