Rethinking ad metrics: why OOH deserves a seat at the table
Alcorn pointed out that campaign analysis is only as strong as the data it receives. “Your campaign analysis is only as good ...
Advertising is failing, but who cares? We do, say Brian Jacobs and Nick Manning
According to Manning and Jacobs advertising is failing and not just in the sense of declining effectiveness or ROI. As they ...
How much impact do political slogans and ads have on campaign?
In a short 37-day campaign, political parties aim to make an impression quickly, but experts debate the true effectiveness of ...
Advanced Television1 天
Study: Global ad market growth downgraded by $20bn
A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6 ...
The Financial Express on MSN2 天
AI ads are crushing it with 23% more sales: Report
Beyond the 23% increase in sales effectiveness from combining VRC and VVC, the study found that AI-powered YouTube video ...
TV Tech8 天
Spectrum Reach Launches New Tool To Boost Effectiveness of Ad Campaigns
Spectrum Reach began piloting ARO in key markets in 2024 and has since run over 5,600 reports providing advertisers with full ...
Advanced Television1 天
Kinetiq, DAIVID ad measurement partnership
Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, have announced a strategic partnership with DAIVID, a pioneer in u ...
Morningstar10 天
SPECTRUM REACH ANNOUNCES ROLLOUT OF NEW TOOL TO BOOST AD CAMPAIGNS' EFFECTIVENESS
NEW YORK, March 18, 2025 /PRNewswire/ -- Spectrum Reach, the advertising sales business of Charter Communications, today announced the full-market rollout of its newest planning tool, Audience ...