Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...

Undoubtedly, everyone in the industry has an opinion, but my job as an advertising researcher is to find out how effective ads are with the people who matter the most – the average customer.

A new study by the RAB and ABX shows AM/FM radio ads remain effective even after years on the air, debunking the myth of ...

The offering from Spectrum Reach is designed to boost the effectiveness and efficiency of advertisers’ campaigns, delivering their TV ads to their intended audience. ARO leverages Spectrum Reach ...

Last week I flew to New York for two days to get a behind the scenes look at what Spotify is doing with its ads offering. The business opened its doors to content creators and journalists, of which I ...

Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, have announced a strategic partnership with DAIVID, a pioneer in using AI to measure and improve the ...