Security experts have uncovered what appears to be the biggest and most profitable advertising fraud scheme known to date. In a report released Tuesday, cybersecurity firm White Ops mapped out a ...

Dollars lost specifically to ad fraud are set to exceed $50B globally by 2025, according to the World Federation of Advertisers. The most immediate consequence of fraud is wasted advertising budgets ...

Ad fraud remains a persistent challenge in digital advertising, siphoning billions from marketers and undermining trust in the ecosystem. While industry efforts are making significant strides in ...

we are still very much in the early stages of the fight against mobile ad fraud. Much like the desktop space back in 2013, advertisers and brands are either unaware of the risks they face or ...

And no, probably not the F-bomb you’re thinking of. Fraud continues to plague the online advertising ecosystem, including on connected TV. But many in the ad tech industry would prefer to ignore the ...

Mobile marketers, ad agencies and a budding fraud-detection industry are banding together to root out nefarious activity, often with the support of law enforcement. The rapid growth of mobile ...

Security researchers have discovered a new ad fraud network capable of attracting billions of weekly ad requests across hundreds of domains. Scallywag is a collection of four WordPress modules ...

Google on Wednesday said it suspended 39.2 million advertiser accounts on its platform in 2024 — more than triple the number from the previous year — in its latest crackdown on ad fraud.

Scallywag was uncovered by bot and fraud detection firm HUMAN, which mapped a network of 407 domains supporting the operation that peaked at 1.4 billion fraudulent ad requests per day.

The Mobile Marketing Association (MMA) in India, on Monday announced the launch of 3-city roadshow series on Ad Fraud across New Delhi, Bengaluru and Mumbai. MMA globally focusses on Ad Fraud and ...