As ecommerce adoption has grown, measurement has shifted away from proxies towards metrics that show business results – a move away from clicks and views towards sales and profitable growth. Yahoo ...

The most immediate consequence of fraud is wasted advertising budgets with no results. But there could be unseen implications as well: If reporting data is riddled with inflated numbers as a result of ...

Google on Wednesday said it suspended 39.2 million advertiser accounts on its platform in 2024 — more than triple the number from the previous year — in its latest crackdown on ad fraud. By leveraging ...

Ad fraud remains a persistent challenge in digital advertising, siphoning billions from marketers and undermining trust in the ecosystem. While industry efforts are making significant strides in ...

Google on Wednesday said it suspended 39.2 million advertiser accounts on its platform in 2024 — more than triple the number from the previous year — in its latest crackdown on ad fraud.

Which means that it wants to deliver ad partners video ad metrics that are as accurate as possible. In addition to its re-accreditation for the four display ad metrics LinkedIn announced two years ...