But is additive-free the only indicator of quality? In 2012 Grover and Scarlet Sanschagrin launched the mobile app Tequila Matchmaker as an offshoot of their online blog Taste Tequila. Through the ...

Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade.

The battle over additives in tequila is intensifying, and Patrón is positioning itself as a leader in authenticity.