The move added another chapter to one of the most iconic rivalries in corporate history: Puma versus Adidas. That rivalry, marked by talent swaps and strategic one-upmanship, had also seen a ...

After more than 60 years since the Dasslers had split the parent company, Adidas and Puma played a friendly football game in 2009 to mark a symbolic truce. Yet, the sibling rivalry which changed ...

The sibling rivalry ... In 2020, Adidas revenues totalled nearly €20 billion (£17.15 Billion), while Puma pulled in about €5 billion (£4.3 Billion). In the history of trainers, the Dasslers ...

the companies have a rivalry going back 75 years to a feud between shoemaker brothers Adolf Dassler, founder of Adidas, and Rudolf Dassler, who started Puma. Puma said Freundt, CEO since November ...

Based across the road from each other in Herzogenaurach, Germany, the companies have a rivalry going back 75 years to a feud between shoemaker brothers Adolf Dassler, founder of Adidas, and Rudolf ...