How often is Coke mentioned in some of the most famous works of literature? Now you can see. A new ad from the Coca-Cola Co.

The brand’s campaign with Tiger Shroff talks of delivering “uncompromised taste experience in just 10 minutes” ...

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Coca-Cola's recent advertising via WPP Open X has won many plaudits, now historic rival Pepsi is entering the fray with 'Thirsty for More' which, on the surface, is unlikely to appeal as much to ...

Coca-Cola is doubling down on personalization with the launch of its latest project, ‘Share the Feels.’ The out-of-home ...

Coca-Cola is currently probably WPP's most important account - it recently lost US media to those French marauders at ...

The campaign, anchored in the tagline 'Life Interrupted, Taste Uninterrupted', comes to life through two engaging films ...

Coke Zero’s latest campaign makes something out of zero. Leaning into the “Zero” in the brand name, the campaign contains no examples of the product, or ad copy. Conceived by creative agency ...

The 1985 launch of New Coke was the result of the cola wars between Coca-Cola and Pepsi. It didn't work out as Coca-Cola intended.