Over the past decade, a considerable amount of advertising research has suggested that attitudes are based not only on beliefs and attributes, ie, cognition, but also on feelings and emotions, ie, on ...

Visual advertising appeals affect consumers’ future purchase intention. Images associated with emotional and physiological appeals lead to greater consumer purchase intention; images associated with ...

Advertising has a part to play in this. Advertising codes state that, “Gambling marketing must not be of particular appeal to children and young persons.” Adults in the Advertising Standards ...

The court ruled payments for advertising and marketing do not violate the law when physicians maintain independent decision-making authority.

NEW YORK (Reuters) - TikTok advertisers were in no rush to shift their marketing budgets after a U.S. appeals court upheld a law on Friday requiring a divestment or ban of the popular Chinese ...

The New Mexico Court of Appeals unanimously ruled on April 1 ... but also to organizations that run lobbying advertising campaigns. The ruling stems from a complaint filed with the commission ...