Here are seven small business marketing techniques you can use to boost your business. Many small businesses lack the advertising budget of larger rivals, but there are inexpensive ways to market ...

The global digital marketing market size is expected to reach $1.3 trillion by 2033. Same as from history, as we see the ...

While media and marketing has grown ever-more complex in recent decades, many marketing research methods remain stuck in the 1940s. Here, Leonie Annor-Owiredu argues it’s time to move on The most ...

As firms consider squeezing their marketing budgets, it's crucial to understand the most effective methods relative to the total amount spent so that marketers can make informed and rational decisions ...

Now, more American adults use mobile devices than traditional computers when searching for local products and services. Geolocation is a marketing method that seeks to use mobile technology to push ...

This includes advertising, sales promotion ... A business will use a mix of different promotion methods to increase its sales. Its chosen method will depend on the type of product or service ...