A new sound could broaden their appeal—perhaps attracting listeners beyond K-pop’s core audience—or falter if it fails to resonate. As TIME once noted, aespa’s metaverse concept was a risk ...

aespa, the trailblazing K-pop group known for their innovative metaverse concept and hyperpop music, is gearing up to set the stage on fire once again with their upcoming album, 'Armageddon'.

Even in the gloriously over the top world of K-pop, aespa stick to the belief that ... during their various costume changes.