The following four steps to an agile culture are a guide for companies that are making the transition from traditional to agile marketing. "Your customer and process are important, but if you don't ...

Because agile marketing comes out of the software world, it is tempting to think that there might be some sort of plug-and-play solution to making... We’re long-term subscribers to WARC and it’s a ...

Inside the "fail fast" idea is the idea that the ability to immediately identify and eliminate flawed parts of the process and shift towards a better model in real time is critical to the success of a ...

Here are specific strategies for integration: The DMAIC framework can be adapted to fit Agile iterations, ensuring that ...

Andrea Fryrear is the co-founder of AgileSherpas and the world's leading authority on agile marketing. She's also the author of the recently-released book "Mastering Marketing Agility." ...