A seller will almost always give Coca-Cola products the best shelf space, making it difficult for other beverage brands to compete. And if they do find success, Coca-Cola isn't afraid to buy them out.
Coca-Cola has been treading water for the past six months, recording a small loss of 3.5% while holding steady at $62.50. The stock also fell short of the S&P 500’s 9.1% gain during that period.
Is there a more iconic American brand than The Coca-Cola Company (NYSE: KO)? The global beverage giant sells over 200 brands of soda, water, juice, tea, coffee, and other drinks to billions of people.
But second, and more importantly, if you look closely at all three metrics, Coca-Cola was not always ahead. For example, in 2018, Coca-Cola fell behind all companies in every single category ...
But that wasn't always the case. Coca-Cola opened one of its first bottling plants in Cuba in 1906, but pulled production in 1962 because of a trade embargo, not long after Fidel Castro took over ...
Coca-Cola's brand has stood the test of time ... question of whether or not the brand has staying power, as there are always new entrants popping up that consumers are free to try.