like Amazon’s, is more emphatic overall. For what brand would not want its logo to be emphasized? And if a company’s goal is ...

Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's ...

For a while, Amazon had suffered from success, scaling at a rapid rate but unable to keep a consistent brand ecosystem, leading to a fragmented identity. With a new refined logo design ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...

The logo the company used in 1958, however, eschewed the idea of timelessness in an attempt to seem futuristic. Amazon Amazon's original logo lacks the subtlety of its "A to Z" design. Instead ...