Sylvester daCunha, along with his wife Nisha, conceptualised Amul’s 'Utterly Butterly' campaign in 1966. He came up with the Amul Girl idea when he was a manager at the advertising agency ASP.

Amul Milk Price Cut: Dairy brand Amul announced on Friday a price reduction of Re 1 (one paisa) on its Amul Gold and Amul Taaza milk packs, as well as on the 1 kg pack of Amul Tea Special.