Apple's logo — a silhouette of an apple with a bite taken from it — is one of the most distinct pieces of branding in the world and first appeared on the Apple II in 1977. Plenty of theories ...

Apple's logo, one of the most recognizable symbols worldwide, is lauded for its simplicity and the intriguing theories about ...

Apple's logo is one of the most recognisable in the world, admired for its simplicity and the various theories surrounding ...

graphic designer Rob Janoff was commissioned to create the company's new logo. This is how the bitten apple was born. It was decided that it would have a bite so that it would not be confused with ...

Graphic designer Rob Janoff has debunked the popular 'byte' theory behind Apple's logo. The bite mark in the apple design was intended to ensure the fruit was instantly recognizable ...