Apple's logo, one of the most recognizable symbols worldwide, is lauded for its simplicity and the intriguing theories about ...

Brand collabs often a similar pattern. So it’s remarkable to see Apple modify its logo for each of the 30 Major League Soccer team uniforms. As the 30th season of Major League Soccer (MLS) kicked off ...

Silo has been an absolute runaway success on Apple TV+. So much so that the streaming service has just committed to it and recommissioned the show for a further two seasons – through to its ...

Apple believes in F1, its upcoming racing blockbuster starring Brad Pitt, so much that the company used its first-ever Apple Original Films ad spot tied to this year’s Super Bowl to gin up ...

Apple (AAPL) is gearing up for a major update ... its systems to meet the needs of new generations of users. With this bold move, AAPL seeks to boost demand for its devices after a period of ...

Graphic designer Rob Janoff has debunked the popular 'byte' theory behind Apple's logo. The bite mark in the apple design was intended to ensure the fruit was instantly recognizable ...