“Act your age” is an admonishment typically intended to encourage “age-appropriate” behavior. But pain relief brand Aspercreme is using it as a rallying cry for its core audience of baby boomers.

Golden Bachelorette Joan Vassos embraces an active lifestyle in her 60s, adding pickleball and workouts to stay energized.

Opella chief marketing officer Claudine Patel discusses the company’s latest social-first campaign for Aspercreme, which unpacks stigmas around aging.

NEW YORK, Feb. 5, 2025 /PRNewswire/ -- Aspercreme, a leading brand in pain relief, revealed new data that challenges outdated perceptions of aging and highlights the vitality and happiness of ...

We're not trying to establish our lives someplace together," Vassos, 62, exclusively told Us Weekly while promoting her partnership with Aspercreme. The Golden Bachelorette star - who got engaged ...