“Act your age” is an admonishment typically intended to encourage “age-appropriate” behavior. But pain relief brand Aspercreme is using it as a rallying cry for its core audience of baby boomers.

Opella chief marketing officer Claudine Patel discusses the company’s latest social-first campaign for Aspercreme, which unpacks stigmas around aging.

NEW YORK, Feb. 5, 2025 /PRNewswire/ -- Aspercreme, a leading brand in pain relief, revealed new data that challenges outdated perceptions of aging and highlights the vitality and happiness of ...