"I never saw our Indian culture represented in the media in the beauty and fashion landscape," Charuza says. "With Squigs, we're really trying to make Ayurveda feel approachable, fun, and ...

Ayurveda’s holistic beauty wisdom is influencing modern trends and redefining what it means to feel beautiful. From Gen Z ...

she was taken aback by the widespread presence of synthetic beauty products falsely marketed as “natural” and “Ayurvedic.” Seeing this gap in the beauty market, she set out to build a ...

With Gauravi Kumari, from the erstwhile royal family of Jaipur, as its brand ambassador, Kama Ayurveda is reinventing its ...

Tired of sunburn, tanning, and dry skin in summer? Discover Ayurveda’s powerful cooling herbs that calm, heal, and hydrate ...