It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people ...

But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Content for those different audiences must differ accordingly. Here are some of the key ...

On the surface, there are stark differences between business-to-business marketing and business-to-consumer ... Every one of our prospective customers -- both B2B and B2C -- has not just a tiny screen ...

Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) ...

There is little difference in adoption between the B2B and B2C sectors: 58% of execs in both groups say their firms are using generative AI for marketing. However, B2C execs are slightly more likely ...

B2B and B2C searches show distinct citation patterns ... typically less than 2% of citations. The study found big differences between business and consumer queries: For B2B queries, product ...

Kate discusses how to approach ABM within the higher education sector, cross industry collaboration and how she’s applying ABM to both the B2B and B2C sides of the business. If you want to learn more ...