B2B or B2C? This has been one of the most discussed topics in the last five years of our company. A lot of people have raised different kinds of questions on our take on B2B and B2C. And ...

B2B marketing is often seen as different from B2C marketing, and for good reason. Businesses in the B2B sphere typically view marketing strategies as a cost instead of a measurable investment. They ...

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries? To find out, Capgemini surveyed 1,800 ...