While business-to-business (B2B) and business-to-consumer (B2C) sales models share similarities in their focus on customer ...

The future of CX isn’t just personalized — it’s nostalgic. Learn to use past moments to create deeper customer connections.

On a mission to educate and inspire, Lisa Martin announced the launch of CMOs: Unscripted, a podcast unraveling what impacts today's marketing ...

Businesses must rethink their branding, marketing and customer engagement strategies to remain relevant today.

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

The digital marketing space has evolved tremendously in recent years, but one principle remains constant — the power of quality backlinks. For B2B and SaaS brands, link building is a key driver for ...

Nokia has very high awareness but customers are no longer familiar with what the brand does after shifting its focus from B2C ...

Global head of advertising business marketing Bridget Evans discusses B2B and B2C synergies and the route to securing ...

In the pharma sector, compliance, credibility, and communication play a crucial role. Amura has helped pharma companies craft ...