Nonprofits are running data-driven campaigns that put corporate marketing teams to shame. And B2B brands? We’re out here ...

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

B2C companies, in contrast, focus on high-volume transactions, shorter decision windows and broad-market appeal. B2B marketing operates with a smaller audience but gathers deeper data, tracking ...

On a mission to educate and inspire, Lisa Martin announced the launch of CMOs: Unscripted, a podcast unraveling what impacts today's marketing ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

While business-to-business (B2B) and business-to-consumer (B2C) sales models share similarities in their focus on customer ...