Adobe Summit opens with the vendor unveiling its AI agents strategy, with a new Brand Concierge application taking center ...

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

Since starting her career in the media and entertainment business in 2003, Lesley Kantor has pioneered integrated marketing practices that have fused deep connections between global brands and their ...

Adobe seeks to make Adobe Experience Platform the foundation of a new wave of AI agents for marketers and creatives.

Emerald Holding, Inc. (NYSE: EEX), a leader in building dynamic, market-driven business-to-business (B2B) events and media platforms, today announced the appointment of Erica Bartsch as Executive Vice ...

BigCommerce empowers brands, retailers, manufacturers and distributors of all sizes to sell online and capture orders seamlessly. Feedonomics, BigCommerce’s AI-powered product data feed management and ...

In the 20th century, states and regions chased business. Now they’re chasing people, but attraction strategies haven’t caught up.

The rise of AI-first search platforms is transforming the B2B landscape, offering a fundamentally different approach to ...

Artificial Intelligence - Marketers say content creation and enhancement has been the AI-driven tactic that's been most ...

MeridianBet has taken a step further in its African expansion plans after receiving approval from the Lagos State Lotteries ...