B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics.

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

As B2C experiences continue to improve ... All in all, that will be a real tonic for sales. A sharp rise in measles cases in 2024 in Europe has led to widespread calls for a concerted effort ...

Sales and marketing teams will need to align on strategies to devise a more integrated ... B2B digital marketing may not share every similarity with B2C marketing, but it can certainly benefit from ...

VXI Global Solutions has won Sales Outsourcing Provider of the Year in the 19th annual Stevie Awards for Sales & Customer Service.