资讯

MarTech on MSN9 个月
The small B2B marketing team’s guide to ABM
For small teams, account-based marketing (ABM) simplifies targeting and maximizes budget impact. ABM presents multiple ...
Business Wire5 年
Folloze Launches AI-Powered Personalization Platform for Delivering Engaging Account-Based ...
empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Powered by data-driven machine learning and intelligence, the Folloze ...
B2B Marketing Magazine2 个月
How to lead an award-winning marketing team, with Benefex’s Sally Winter
In this week’s episode of the B2B Marketing Podcast, we spoke to Benefex about their joint Gold win for ‘B2B Marketing team of the year’ at our 2024 B2B Marketing Awards. We sat down with Sally Winter ...
Pepsi5 年
Wavemaker Business on the challenges and trends in B2B marketing
Digital channels afford a more personalised approach to communication, but it’s still essential to distinguish between B2B and B2C marketing and advertising; our dedicated business team are ...