Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. This year marks the 25th anniversary of BP’s attempt to rebrand itself as a greener oil and gas company ...
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Top 10 Most Expensive Logo Rebranding in HistoryRead More: 4 Marketing Trends Your Brand Needs to Know for 2024 Here are ten of the most expensive logo rebranding efforts in ...
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