Bacardi bought out Patrón, valuing the tequila maker at $5.1 billion. But Patrón says the deal will not change the traditional way it makes its tequila. "They really are committed to not ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Bacardi was temporarily blocked from exporting Patrón tequila last month as part of a crackdown by Mexican ...

Cecilia is an AI-powered bartender who exists only on a touchscreen attached to a beverage machine. She is "not your typical ...

But demand for tequila has cooled, and drinkers are looking for cheaper pours. High-end brands including Diageo’s Casamigos and Bacardi’s Patrón have been lowering prices for more than a year ...

“The modern aperitivo occasion is booming,” says Mahesh Madhavan, CEO of Bacardi Limited, “only tequila has been growing faster.” The aperitivo occasion is worth close to US$11Bn* and is ...

To do this, the premium tequila brand employs 21 dedicated agronomists who work ... Corporate Sustainability and Global Safety & Quality, Bacardi. “This achievement is fantastic recognition of our ...

Bacardi ranks as the fifth-largest spirits marketer in the U.S. by volume at approximately 17.8 million cases, according to Impact Databank, up from 16.4 million cases in 2020.Known for top-selling ...

PATRON Tequila's upcoming festival experiences include: PATRÓN is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of ...