“The millennial mom is a small part of our consumer base,” concedes Evelyn Mazzocco, head of the Barbie brand, “but we recognize she’s the future.” Part 2 The board behind Mazzocco’s ...
The Barbie logo is displayed on the dial, as is the Barbie head silhouette. What makes the Carlie Barbie watch so exciting is its interchangeable strap and chevron topring, inspired by Barbie’s ...