A brand new Barbie trend has descended on social media as thousands of Brits head to an AI platform to create their very own ...

In a new viral trend known as the "Barbie Box Challenge," internet users are transforming themselves into action figures and dolls using ChatGPT and other AI tools.

Mattel has unveiled a special-edition LeBron James Barbie — officially the brand’s first-ever pro athlete Ken.

The debut PLAY-DOH Barbie collection highlights the PLAY-DOH Barbie Designer Fashion Show Playset, which features a 2-in-1 runway and design studio playset, fashion-making tools like the ruffle ...