Four-time NBA champion LeBron James holds his newly released Ken doll, which was made available for purchase on Monday, April ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

Barbie manufacturer, Mattel, has named LA Lakers basketball legend LeBron James as its first-ever 'Kenbassador'. James’ Ken ...

Mattel announces the first Kenbassadors doll in 2025, featuring NBA legend LeBron James. LeBron's Ken doll supports his ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

LeBron James has the time to kick his feet up after the Los Angeles Lakers secured the 3rd seed in the Western Conference ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

The Kenbassador initiative celebrates Barbie ’s best friend ahead of Ken’s 65th anniversary in 2026. The Kenbassador LeBron ...

Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound ...

Mattel worked hard to transform Barbie into a progressive icon. Can the company keep it up through the Trump administration?

The company is the latest of several across the entertainment industry, including Disney, Warner Bros. Discovery and Amazon ...