The partnership includes three limited-time smoothie offerings and a merch line.

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Purple dinosaur Barney soon appears to entertain kids, and when a large colorful egg deposited on a farm by a shooting star is accidentally carted off, Barney and kids start their chase for it.

The partnership between the direct-to-consumer brand and the Mattel property is meant to appeal to millennials, who make up 80% of new parents in the U.S.