At least eight agencies are investigating a fire at a Bayer executive’s home as a possible arson, authorities said, as many ...
A “ginormous sheet of paper” was the roadmap for Bayer Consumer US to completely transform the way it goes about buying media. “It had all these different projects, processes and things that we need ...
Groysberg, Boris, Brian L. Walker, Sascha L. Schmidt, and Gamze Yucaoglu. "From Neverkusen to Meisterkusen:* Building a Winning Organization at Bayer Leverkusen." Harvard Business School Case 425-040, ...
Jeanne Kehren, head of digital and commercial innovation at Bayer, said: “Building new digital business models is a key element of our business strategy with the ambition to actively shape the ...