Yet the press release remains the foundation of PR strategy. Why are press releases important, even in today’s digital age? Let’s explore the many benefits of press releases. At their core ...

Yet short-term, quantifiable metrics like sales and revenue are often prioritized over the long-term, intangible benefits PR provides in terms of reputation management and brand trust. To prove ...

For too long, businesses have failed to understand the benefits of PR releases when it comes to promoting green innovations: in fact, whether it’s a bus service making the switch to solar or a ...