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Hair-oiling is an ancient Indian tradition that has recently become a social media trend, with almost half a million TikTok ...
Erim Kaur turned her heritage and personal story into ByErim, a $4M haircare brand inspired by Indian traditions. Discover ...
Kaur, 30, attributes her success to a combination of digital savvy and a deep personal connection with her core ...
Erim Kaur, entrepreneur and influencer, made $4 million in sales after founding a hair-oil brand rooted in ancient Indian traditions. London-based Kaur has over 700,000 followers on Instagram and ...