In the ever-evolving marketing landscape, where attention spans are short and competition is fierce, one element remains ...

“Persuasion is the only mode [of advertising] worthy of consideration,” it said (1). In 2008, Venu Gopal Nair, co-founder of ad agency Brand Portrait, claimed: “Advertising is about persuading, not ...

Depending on the advertising objective, this may result in changes in frequency of usage or weight of purchase, or brand switching. This is what our Link™ Persuasion questions measure. And we see a ...