So which ones are the best? We identified the top brands—like Yeti, RTIC, and Orca—and asked them to send us their favorite soft coolers. Then we gave them a thorough ice retention and ...

More than 3000 shoppers who have gotten their hands on YETI’s M30 Tote Soft Cooler have rated its 4.5 stars, making it one of the best soft coolers on the market at the moment. And YETI just ...